What Is Canva?

Oct 27, 2022 | Advertising & Marketing

If you are looking for a way to create stunning visuals for your business, you should check out Canva. What is Canva? Canva is a user-friendly graphic design tool that makes it easy for business owners to create professional images. It offers a wide range of features, and its pricing is very affordable.

With Canva, you don’t need to be a graphic designer to create beautiful images or edit photos! This makes it perfect for small business owners with limited resources. Canva is also an excellent way for businesses to stand out online. In a world where consumers are bombarded with visual content, businesses must constantly find ways to make their products and services stand out.

In this article, we will explain what Canva is and how business owners can use it to improve their marketing efforts

What Is Canva?

Canva is a graphic design platform that enables users to create social media graphics, presentations, posters, menus, and other visual content. The platform lets users create designs from scratch or choose from a variety of free templates. Canva also offers a wide range of tools that users can use to edit photos, add text, zoom backgrounds, change colors or fonts, and so on.

This photo editing and graphic design platform was created by Melanie Perkins, Cliff Obrecht, and Cameron Adams on the 1st of January, 2013, as a free-to-use graphic design tool. Canva entered the market as an online design and publishing tool with the mission of empowering everyone in the world to design anything and publish anywhere.

The founders also envisioned competing against tech giants like Google, Adobe Photoshop, and Microsoft in the office software category with whiteboard and website products.

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Currently, Canva has achieved this goal with over 100 million active users while providing a free version and paid plans such as Canva Pro and Canva Enterprise for additional functionalities like video editing, animated graphics, and cloud storage space.

Canva Is Free For Nonprofits

As a nonprofit organization, you are entitled to a free account made specifically for nonprofits. This account gives you access to tons of Canva features and is great for creating tailored visuals for your cause. To sign up for a free Canva Nonprofit organization account, click here.

Features Of Canva

A screenshot of canvas features

Having briefly explained what Canva is, let’s see some features business owners can use to create stunning visuals.

Canva’s Templates

One of Canva’s best features is its wide range of templates. No matter what type of design you need, you are sure to find a template that suits your needs. There are over 250,000 templates to choose from, and new ones are added every day.

If you are unsure what kind of design you need, you can easily browse through Canva’s template library to find inspiration. The templates are categorized by industry, so you can quickly find one that is relevant to your business.

For example, if you own a bakery, you can search for “bakery templates” and find a wide range of designs to choose from.

Curved Text Generator

Canva allows business owners to create captivating narratives in their designs with beautifully-arched text curves in a few clicks. This feature easily transforms text into a desired curved shape and direction. There will be no need to individually change every letter’s angle in the text.

It is quite suitable for designing insignias or logos for budding businesses. Curved text generator lets you incorporate your own elements like brand name, service offerings, or tagline into the visual image of a round logo.

This makes it easier to create a unified logo image that is easily printed into circular stickers, T-shirts, badges, bag prints, or other branding assets.

Photo Effects

With its photo effect features, Canva makes it easy to spice up and edit photos by allowing creative photo styles. The Online Photo Effect enables a range of filters that can be added to images. For example, users can select the ‘Vintage Photo Effect’ if they want to give their image a ‘vintage’ look. This will add a filter that makes the image look like it was taken many years ago.

Video Converter

Users can also convert videos to MP4 with Canva’s easy-to-use Video Converter. This is a handy tool for business owners as they can now convert video files into MP4 format, which can be played on most devices and platforms. The Video Converter also supports other video file formats such as MOV, GIF, MPEG, MKV, or WEBM.

Drag And Drop Interface

Canva’s interface is designed to be user-friendly and easy to use. The drag-and-drop interface makes it easy to add elements to your design, and you can easily move them around until you are happy with the results.

You can also change the order of layers by dragging and dropping them. This is useful if you want to add a new element to your design but do not want it to appear in front of everything else.

Text To Photos

Once your image is ready, you can add text to it using Canva’s text-to-photo tool. This is a handy tool if you want to add a quote or caption to your image. This tool can also be used to add watermarks to your images. To use this feature, simply upload your image and add text to appear on it. You can also adjust the text’s font, size, and color.


Canva integrates with several popular apps and services to make it easy to use Canva in your workflow. For example, you can connect Canva to Dropbox to easily access your photos from Canva.

You can also connect Canva to Google Drive, OneDrive, or Box so that you can easily access your files from Canva. Additionally, users can link Canva to Evernote so that they can easily create notes and save them to Canva.

Asides from this, the Canva app offers access to designs and templates from anywhere. The app is available for both iOS and Android, so you can design on the go.

This is just a quick overview of some features that Canva offers business owners.


Canva offers a free plan and a paid plan. Canva Free is suitable for personal use and gives you access to a lot of Canva’s features and templates. The Canva pro and Canva enterprise plans are available for businesses that need more features and support.

The Canva pro plan costs $120 per year, offering access to additional features such as private templates, collaboration tools, and storage.

Benefits Of Using Canva For Your Business

Canva is an excellent way for small businesses to improve their visuals. With several templates and tools available, businesses can create high-quality visuals without hiring professional graphic designers. Some of the benefits of using Canva for businesses include:


Small businesses with little marketing budgets can access Canva’s marketing materials to create visuals without breaking the bank. With its free plan alone, businesses can create stunning visuals without spending a dime.

Ease Of Use

Canva is designed to be user-friendly and easy to use. The drag-and-drop interface makes it easy to add elements to your design, and you can easily move them around until you are happy with the results.

Templates And Tools

Canva offers thousands of templates and tools to help businesses create visuals. With its wide range of templates, businesses can create visuals for any occasion or use case.


Canva supports popular apps and services to make it easy to use Canva in your workflow.

How Business Owners Can Use Canva

Here is a step-by-step guide on how business owners can use Canva:

Create A Canva Account

First, you need to create a Canva account. You can sign up for free by going to Canva’s site and entering your email address. Once you have created your account, you can access Canva’s features.

Select A Template

Canva offers several templates for businesses to choose from. Simply select the template to create projects and customize them to fit your needs.

Customize Your Design

Once you have selected a template, you can start customizing your design. You can add text, images, shapes, and so on. You can also change the color, font, and size of the elements in your design.

Save And Download

When you are happy with your design, you can save it to your device or share it with others. You can also download it in various formats, such as JPEG, PNG, and PDF.

Content Ideas For Canva

Here are a few ideas for content that business owners can create using Canva:

Social media posts: With Canva, you can easily create stunning images for your social media posts. What’s more, Canva possesses a social media scheduling feature that can help automate the whole process.

Informative Videos For Youtube: Business owners can use Canva to create informative videos for their Youtube channel. The videos can be used to promote products or services or simply to provide valuable information to viewers.

Create An Online Course: Canva can be used to create online courses. The course can be designed to teach viewers how to use certain services, or it can be used to teach a specific skill.

Bottom Line

Creating content can be challenging for small businesses, but Canva can help take your visuals to the next level without breaking the bank. With thousands of free elements, templates, and tools available, businesses can create high-quality visuals without hiring professional graphic designers. Sign up for Canva today!

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