Are you thinking of advertising your business online? If so, you may be wondering which platform is the best option for you. Google Ads is a great choice for many businesses, thanks to its ability to target specific audiences and track results. In this blog post, we’ll take a closer look at some of the benefits of advertising with Google Ads. So if you’re on the fence about whether or not to give it a try, read on! You may be surprised by just how beneficial this tool can be.
What Is Google Ads?
Google Ads is an online advertising platform that allows businesses to target specific audiences with ads on the search engine results page (usually above organic search results). It was formerly known as Google Adwords until it was changed on July 24th, 2018, to Google Ads.
Businesses can create ad campaigns based on keywords, topics, or interests and then target those ads to people who are searching for those terms on Google.com or using one of the company’s many partner websites. Asides from this, Google Ads offers software that allows businesses to track how well their ads are performing, so they can adjust their campaigns accordingly.
12 Benefits Of Advertising With Google Ads
There are many benefits to advertising with Google Ads. Below, we discuss some of the most notable ones.
1. Ability To Test & Measure
Data-driven decision-making is crucial for any business that wants to scale and grow sustainably. Google Ads provides businesses with access to an incredible amount of data that can be used to inform marketing decisions.
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This data includes everything from how many people saw your ad to how many times it was clicked on, as well as detailed information about the demographics of the people who interacted with your ad. This level of detail is invaluable for businesses that want to fine-tune their marketing efforts and ensure that they’re getting the most out of their Google Ads campaigns.
2. Massive Reach
Google Ads isn’t a new tool. It’s been around for two decades, and as the reigning king of search engines with over 8.5 billion searches per day, its reach is undeniable.
No other platform or tool comes close to the sheer number of people that you can reach with your message through Google Ads. Not only does this give you a much better chance of ROI on your investment but also helps to ensure that your branding message is getting in front of as many sets of eyeballs as possible.
3. Range Of Targeting Options
There’s something for every business and every prospect at every stage of the buyer’s journey with Google. You may bid on broad keyword search phrases like “design software” to show your ad to prospects at the early phases of product research and fill the top of your funnel with two extremely simple but powerful methods:
- Simply present your visitors with a post-click landing page and begin providing them with informative material that demonstrates your authority.
- If they don’t convert, retargeting ads can be used to draw them back until they do.
Another excellent approach to expand your client base is to bid on long-tail keyword search phrases such as “freelance design software.” These are generally less costly and are worth it for catching the attention of those who are searching for anything similar to what you have. When people look for lengthy, precise strings of keywords, they usually have more intention. And intent is what makes Ads users so valuable. You can also target your Google Ads based on age, gender, location, and interest. This lets you zero in on your audience further.
4. Increased Brand Awareness & Consideration
Google Ads can be an extremely effective tool for increasing brand awareness and consideration. When done correctly, ads can create a significant amount of exposure for your brand and help you to build trust with potential customers.
Brand awareness is important because it helps to ensure that potential customers are familiar with your products or services before they even begin their research. Brand consideration is important because it helps to ensure that potential customers are more likely to consider your products or services when they’re ready to make a purchase.
Google Ads can be a very cost-effective way to reach potential customers. The platform allows you to set your own budget and only pay when someone clicks on your ad. This means that you’re only paying for results, which is extremely important for businesses that want to get the most out of their marketing efforts.
Additionally, Google Ads provides businesses with a number of different ways to optimize their campaigns and reduce costs. For example, businesses can use negative keywords to ensure that their ads are only shown to people who are actually interested in what they’re selling.
6. Get Quicker Results
Another reason to consider Google Ads is that it can provide you with quicker results than other marketing channels. This is because you’re able to get your ad in front of potential customers much sooner than you would be able to with SEO or other organic marketing efforts.
This is important because it allows you to quickly test different messaging and targeting options to see what works best for your business. Additionally, it can help you to quickly scale your marketing efforts as you begin to see results from your Google Ads campaigns.
7. Maximize ROI With Different Bidding Strategies
There are a number of different bidding strategies that you can use to maximize ROI with Google Ads. The right bidding strategy will depend on your goals and objectives. However, some popular bidding strategies include:
· Target CPA: With this strategy, you set a target cost-per-acquisition (CPA), and Google will automatically adjust your bids to try and reach this target.
· Target ROAS: With this strategy, you set a target return-on-ad-spend (ROAS), and Google will automatically adjust your bids to try and reach this target.
· Maximize Conversions: With this strategy, you set a maximum bid, and Google will automatically adjust your bids to try and get as many conversions as possible.
8. Reach Potential Customers On Multiple Devices
In today’s world, it’s important to reach potential customers on multiple devices. Google Ads allows you to do this by showing your ads across the Google Display Network (GDN), which includes over two million websites and apps. Additionally, you can use remarketing lists for search ads (RLSA) to show your Google Ad to people who have previously visited your website.
9. Take Advantage Of Google’s Extensive Partner Network
Google has an extensive partner network that includes a number of different companies, such as:
· Amazon: With Amazon advertising, you can reach potential customers who are shopping on the world’s largest eCommerce platform.
· Bing: With Bing Ads, you can reach potential customers who are searching on Microsoft’s search engine.
· Yahoo: With Yahoo Gemini, you can reach potential customers who are searching on Yahoo’s search engine.
10. Google Ads Is Constantly Evolving
Google Ads is a constantly evolving platform with new features and updates being released all the time. This is important because it allows businesses to take advantage of new opportunities as they become available. Additionally, it ensures that businesses are able to keep up with the latest changes in the paid search landscape.
11. Harness Intent
People who use Google to search for something are doing so with intent. And as a business, you can harness this intent to sell your products or services. Whether someone is looking for a new pair of shoes or trying to find a local plumber, they’re likely to be further along in the purchasing process than someone who’s just casually browsing the internet.
This is important because it means that you can target your online ads to people who are more likely to convert. Additionally, it allows you to save money by avoiding showing your ads to people who are not interested in what you have to offer.
12. Information Is Laid Out In An Easy To Understand Format
This is the final reason on our list of why Google Ads is important for businesses. The platform provides businesses with a wealth of data and information that can be used to improve campaigns and get better results. Additionally, this data is presented in an easy-to-understand format, which makes it simple to identify areas of opportunity.
How To Get Started
If you’re not already using Google Ads, now is the time to get started. The platform provides businesses with a number of different benefits that can help them to achieve their goals and objectives. Additionally, it’s easy to use and can be up and running in just a few minutes.
To get started, simply create a new account and follow the instructions. Once your account is created, you’ll be able to start creating your first campaign. Remember to set a budget that you’re comfortable with and keep an eye on your results so that you can make necessary adjustments along the way.
Need Help With Your PPC Campaigns?
If you need help with your Google Ads campaign, we can help. Our team of certified Google Ads experts can help you to create and manage your campaigns, as well as optimize your results. Contact us today to learn more about our services and how we can help you to achieve success with your paid search campaigns.
Which Is A Benefit Of Advertising Online With Google Ads? – Bottom Line
Google Ads is a powerful marketing platform that can help businesses to reach their target audiences and achieve their marketing goals. If you’re not already using Google Ads, then now is the time to start. And if you are using the platform, then these 12 benefits should give you even more motivation to continue doing so.