Google is a very powerful search engine that is used in all industries for driving organic traffic. This site crawls the internet to find the most relevant pages and search results for a search query. And no matter the business or industry you find yourself in, ranking high on google is a key part of your success. Why? Well, because consumers, on nearly any topic, not only trust Google’s results but also rely on them to answer their questions.
Are you looking to increase your website’s visibility and get more organic traffic? If so, then you need to focus on ranking up on the first page of Google. In this blog post, we will give you 15 free tips that will help you achieve first page rankings. We will also discuss important concepts like Search Engine Optimization (SEO), meta description, and how Google’s first page is important for our business.
Why Is It Important To Rank On Google’s First Page?
Ranking on the first page of Google is important because it can mean the difference between getting found by your target audience and being lost in the sea of millions of other websites.
Below are a some benefits of ranking on Google’s first page:
Significantly Higher Clicks For Your Website
The first reason is that you will get significantly more clicks if your website appears on the first page of Google. One study shows the following click-through rates by Google position:
• First search result: 36.4% clickthrough rate
• Second search result: 12.5% clickthrough rate
• Third search result: 9.5% clickthrough rate
This means that if your website is not on the first page of Google, you are missing out on a huge chunk of potential traffic. And if you are not getting traffic, you are not making money.
As a local business, it’s important to note that just because your website or blog post appears on the first page of Google, it doesn’t mean that you will automatically get 92% of the traffic of Google search results.
You still need to have a well-optimized website and compelling content to get those clicks. But, simply appearing on the first page gives you a better chance of being clicked on than websites that are not ranked as high.
Better Exposure and Branding
Another reason why the website of your local business should aim to rank on Google’s first page is because of the branding and exposure benefits that come with it. When your website appears as one of the top search results, it gives your brand more credibility and exposure.
People are more likely to trust a website that is ranked high by Google than a website that is not. This is because Google only ranks the most relevant and trustworthy websites on the first page.
If you are able to rank on the first page, it shows Google – and potential customers – that your website is a credible source of information or products.
This can go a long way in building trust with your target audience and eventually converting them into customers.
Increased Traffic Leads To More Sales
You will be noticed by consumers who are searching online with the purpose to buy or interact, helping you generate more leads. According to Moz, the first page of google captures 71% of web traffic. These are the people who are most likely to become customers of your company.
Become An Authority In Your Industry
Google ranks websites based on a number of factors, one of which is the authority of the website. The more authoritative a website is, the higher it will rank.
To become an authority in your industry, you need to produce high-quality content that is relevant to your target audience. This content can come in the form of blog posts, infographics, white papers, eBooks, etc.
The more high-quality content you produce, the more likely you are to rank on Google’s first page. And as we already established, being on the first page is an important way of becoming an authority in your chosen industry.
Now that you have seen the importance of ranking up to Google’s first page, we will talk about how you can get there through 15 actionable tips in the coming section.
So, How Do You Get Your Website To Rank On The First Page of Google?
There are a number of things you can do to get your website to Google’s first page. In the following section, we will go over 15 actionable tips that help you rank first on Googles search engine results pages.
1. Use The Right Keywords/ Long Tail Keywords
The first thing you need to do is research and make sure that you are using the keywords related to your website. Keywords are search queries that you want Google to answer with your website. They are the particular keyword search for your business that your ideal customers are typing in to get the products and services they need. Google searches and pays close attention to the keywords that a website uses and how they are used. You should also utilize long tail keywords.
Long tail keywords are a specific type of keyword that is more targeted and has less competition. They are often made up of three or more words and are used to describe a product or service in greater detail. Because long tail keywords have less competition, they are easier to rank for than short tail keywords (keywords that are made up of one or two words).
2. Arrange The Keywords Properly
Not only do you need to use the right keywords, but you also need to make sure that you are using them properly on your own website. Google’s search results is determined by how the keywords are used on a website, the search intent, and gives more weight to those that are used more prominently.
On your web pages, you should place your keywords in the following places: Title tag, meta description, header tags, URL, and in the body of the content. Frequently using this method will improve search engine results and move your web pages from the second page to the front page of google.
3. Use Google Search Console
Google Search Console (GSC) is a free tool offered by Google that helps website owners track their website’s performance in Google search results. It also provides insights on how to improve your website’s visibility and ranking.
The first step in using GSC is to add your website to it. Once you have added your website, you will be able to see the following data: How many people have visited your website from Google search results? How many times has your website been shown in Google search results? What are the top pages on your website that are being shown in Google search results? And much more!
4. Make Your Website User And Mobile Friendly
One of the many factors that Google takes into consideration when ranking a website is how user and mobile friendly it is.
If your website is not user-friendly, people will not stick around to view your content. This means that Google will not rank your website high in their search engine results pages (SERPs).
In order to make sure your website is user-friendly, you need to test it on different devices and browsers. You can use Google’s own Mobile-Friendly Test Tool to do this.
You should also consider using a responsive design for your website. A responsive design will automatically adjust the layout of your website based on the device being used to view it. This makes sure that no matter what device someone is using to view your website, they will have a good experience.
5. Use Google My Business
Google My Business is a free service that Google provides to businesses who want to increase their visibility on Google Maps and Google Search. It allows you to create a profile for your business, which includes your business name, address, phone number, website, and hours of operation.
You can also add photos and videos, as well as customer reviews. When people search for your business on Google Maps or Google Search, they will be able to see your profile and the information that you have provided. This can help them decide if they want to visit your business or not.
6. Write Quality Content For Humans
One of the most important things you can do to rank on Google’s first page is to write quality content for humans. This means that your content should be well-written and easy to read. Google can tell when a piece of content is written for the sole purpose of ranking high on their search engine. This type of content is often referred to as “keyword-stuffing” and is not tolerated by Google.
When you write quality content for humans, you are more likely to rank on Google’s first page because your content will be relevant and useful to those who are searching for it. In addition, quality content is more likely to be shared, which will also help you rank higher on Google.
7. Leverage Social Media
One of the best ways to get your website to Google’s first page is by leveraging social media. When you share your content on social media, it helps expose your website to a larger audience. And the more people who see your website, the higher it will rank on Google.
In addition, social media also helps create backlinks to your website. Backlinks are links from other websites that point to your website. The more backlinks you have, the higher your website will rank on search engines .
There are a number of ways you can promote your content on social media: Share them on Facebook, Twitter, LinkedIn, Instagram, and Snapchat. You can also use social media paid ads to reach a larger audience.
8. Utilize Outbound And Inbound Links
Outbound links are links that go from your website to another website. Inbound links are links that come from another website to yours. Google looks at both of these when determining where to rank your website.
You should use outbound links to high-quality websites and inbound links from high-quality websites. This will show Google that your website is a quality source of information.
Backlinks are links from other websites that point to your website. They are an important factor in Google’s ranking algorithm.
Google gives more weight to backlinks from high-quality websites, and they are one of the main factors that determine a website’s ranking.
So how do you go about getting more backlinks? One way is to submit your website to online directories. There are many online directories that list websites in various industries. You can find them by doing a Google search for “directory [industry]”.
Another way to get more backlinks is by guest blogging. Guest blogging is when you write a blog post for another website and include a link to your website in the author bio section. This is a great way to get your website in front of a new audience and to build relationships with other website owners.
To sum it up, backlinks are an important factor in Google’s ranking algorithm and you can get more of them by submitting your website to online directories and guest blogging.
10. Utilize Various Search Engine Optimisation Tools
There are many tools that you can use to help improve your website’s ranking. This includes both paid and free tools.
Some of the more popular SEO tools are Google Analytics, Google Search Console, Ahrefs and Moz.
Google Analytics is a free tool that allows you to track your website’s traffic and performance. Google Search Console is another free tool that allows you to track your website’s performance in Google search results. Lastly, Moz is a paid tool that provides insights on how to improve your website’s ranking.
All of these tools are great resources for helping you improve your website’s ranking. So be sure to utilise them!
11. Monitor Your Progress
The only way to know if the things you are doing are working is by monitoring your progress. Google Analytics is a free tool that allows you to track your website’s traffic and see how it is performing.
By monitoring your progress, you will be able to see what is working and what is not. This will allow you to make the necessary changes to improve your ranking.
12. Obtain Google Reviews
Google reviews are a great way to show potential customers that your business is credible. These reviews are written by real people who have interacted with your business.
The more positive reviews you have, the more likely you are to rank on Google’s first page. You can obtain Google reviews by simply asking your customers to leave one for you.
13. Optimize Your Website For Speed
Google wants its users to have a good experience when they use their search engine. This means that they want the websites that show up on the first page to be fast and easy to use.
You can optimize your website for speed by doing things like reducing the size of your images, using a content delivery network (CDN), and implementing caching.
14. List Your Business On Other Directories
Another way to show Google that your business is credible is by listing it on other directories. When you list your business on a directory, it shows Google that your business is legitimate and trustworthy.
There are many directories that you can list your business on, but some of the most popular ones are Yelp, Angie’s List, and the Better Business Bureau.
15. Emphasize Your Location
If you have a physical location, it is important to update your Google My Business listing with your current address. This lets Google know that your business is still in operation and that people can come to your location.
By updating your location, you will improve your ranking on Google’s first page.
Google’s first page is a highly sought-after position and it can be difficult to rank on. However, by following these tips, you can improve your chances of ranking on Google’s first page.
All small businesses and local business owners must focus on creating quality content and ensure that they have high authority websites because Google works with using target keywords that improve their website pages and provides organic results.
These tips are actionable and will help you get the most out of your website. Keep in mind that it takes time and effort to achieve this but it is possible. Thanks for reading!
Need help With Your Website’s SEO?
If you need help with your website’s SEO, then feel free to contact us! Our team of experts are experienced in the latest techniques and they will help you rank on Google’s first page. Contact us today!