The real estate industry can be extremely competitive. And in order to rank high on a search engine results page and get potential clients to visit your website, it’s important to have a solid SEO strategy in place. In this article, we will discuss the 12 best real estate SEO strategies to help you get started.
What Is SEO?
SEO stands for “search engine optimization.” It is the process of optimizing a website for Google’s search algorithm so that it will appear higher on search results pages (SERPs). There are two main types of SEO: on-page and off-page. On-page SEO refers to the optimization of your website’s content and design, while off-page SEO focuses on building backlinks and increasing your website’s authority.
12 Best Real Estate SEO Strategies
Let’s take a look at some of the best strategies for improving SEO on real estate websites:
1. Run An SEO Audit
Before you launch an SEO campaign, it’s crucial to do an audit of the website first. This will allow you to identify any issues that may make it more difficult for search engines to crawl and index the site, which in turn makes ranking much harder.
Complete a thorough examination of your website with an SEO audit to identify any broken links, out-of-date content, or slow-loading web pages. Nothing is more aggravating than seeing a prospect go to a real estate website and see an error page after finding a property they’re interested in.
Other tactics to measure site health include evaluating:
- Webpage loading times
- User experience
- Whether content needs updating (e.g., to reflect changes in real estate regulations)
2. Conduct Keyword Research
To ensure that your SEO campaign is successful, you need to start with keyword research. This process involves identifying the keywords and phrases that potential customers are using to search for properties online.
You can use a variety of different tools to conduct keyword research, but some of our favorites include:
Google AdWords Keyword Planner: This tool is designed for businesses running Google Ads campaigns, but it can also be used to research organic keywords. Simply enter a few seed keywords related to your business, and the Keyword Planner will return results, including average monthly searches and suggested bid price.
Ahrefs: Ahrefs is a comprehensive SEO tool that offers a keyword explorer feature. Simply enter a seed keyword, and you’ll get results, including related keywords, search volume, and CPC.
SEMrush: SEMrush is another all-in-one SEO tool that includes a keyword research feature. Just enter a domain or URL, and SEMrush will return detailed keyword data.
Once you’ve identified a list of relevant keywords, you can start incorporating them into your website content and other marketing materials. But be sure to use them sparingly! Keyword stuffing is a surefire way to turn off potential customers and get penalized by Google.
3. Optimize Webpages For Search Engine Rankings And Click-Through Rates
Now it’s time to start optimizing individual web pages for ranking in SERPs. This process is called on-page optimization and should be a key component of any real estate SEO strategy.
There are many different factors that contribute to on-page optimization, but some of the most important include:
Page titles and meta descriptions: These should include relevant keywords and accurately reflect the content on each page. Keep in mind that your title and meta description are what show up in SERPs, so make sure they’re engaging and encourage clicks.
Headings and subheadings: Use headings and subheadings to break up your content and make it easy to scan. Again, be sure to include relevant keywords, but don’t stuff them in unnaturally.
Internal linking: Linking to other pages on your website helps search engines understand the structure of your site and can also help visitors navigate your content.
Images and videos: In addition to adding interest to your content, well-optimized images and videos can also help improve your SEO. Be sure to include keywords in file names and ALT text.
4. Use Analytics To Assess Performance And Guide Strategy
Data is critical for any real estate SEO strategy. Google Analytics is a free tool that allows you to track your website’s traffic and performance over time. This information can be extremely valuable in assessing the effectiveness of your SEO efforts and making changes to your strategy as needed.
Some of the data you can track with Google Analytics include:
Website visits: How many people are coming to your site?
Pageviews: Which pages are they looking at?
Bounce rate: How many people are leaving your site after viewing only one page?
Average time on site: How long are visitors staying on your website?
Referral traffic: How is your website ranking in SERPs?
5. Provide Online Real Estate Tools And Resources
In order to set your real estate business apart from the competition, it’s important to provide value to potential and current clients. One way to do this is by offering online real estate tools and resources that they can’t find anywhere else.
Some examples of useful online tools and resources include:
Mortgage Calculator: A mortgage calculator is designed to give you an estimate for a down payment and interest rate on a property price that you input. Just remember that this number is only an estimate, as there will be variations in rates depending on the lending institution. Make sure to check in every once in a while for changes or updates in lending rates.
Home Valuation Tool: This tool allows users to get an estimate of their home’s value. It’s important to note that this is only an estimate, as a professional appraisal will be required for an accurate number.
Virtual Neighborhood Tours: This is a great resource for people who are looking to move to a new area and want to get an idea of what the neighborhood is like. You can use Google Street View to create a virtual tour of the area, or you can create your own video tour.
6. Post Relevant, Local Content
Content is king when it comes to real estate SEO. In order to rank well in SERPs and drive organic traffic to your website, you need to post high-quality, relevant content on a regular basis.
When it comes to real estate content, some of the most popular topics include:
Homebuyers/sellers tips: This typically involves giving advice to people who are looking to buy or sell a home.
Local market trends: This type of content covers changes in the local real estate market, such as prices, inventory, and demand.
Industry news: Here, you would provide updates on any changes in the real estate industry, such as new laws or regulations.
DIY home improvement: This is helpful content for people who are looking to make improvements to their homes but don’t want to hire a professional.
7. Invest In Local SEO
If you want your real estate business to show up in SERPs when people are searching for local businesses, then you need to optimize your website for local SEO. There are a few different ways to do this, but some of the most important include:
Claiming your Google My Business listing: This is a free listing that allows you to control how your business appears in Google Maps and local search results.
Including location pages on your website: These pages should include information about the areas you serve, as well as any properties you have for sale or rent in those areas.
Building local citations: A citation is simply a mention of your business name, address, and phone number (NAP) on another website. The more citations you have, the higher your website will rank in SERPs.
8. Use Social Media To Your Advantage
Social media is a powerful tool that can be used to promote your real estate business and drive traffic to your website. Some of the most popular social media platforms for real estate businesses include Facebook, Twitter, and Instagram.
These platforms can be used to post updates about your business, new listings, open houses, local market trends, and more. You can also use social media to run targeted ads that reach a specific audience.
9. Ensure Website Accessibility
The Web Access Initiative (WAI) defines accessibility as the design and development of websites, tools, and technologies that people with disabilities can use. This includes being able to perceive, understand, navigate, and interact with the web so that they can contribute to it.
Not only does an accessible website help those with disabilities, but it also helps people who are hindered by other issues such as broken bones or sprained ligaments. Real estate is a luxurious product that many people want, so you’ll want to make sure your client’s website can be seen and used by everyone.
10. Get Online Reviews To Enhance Brand Presence And Credibility
In order to succeed in the real estate industry, it’s important to build a strong online presence and establish credibility with potential clients. One of the best ways to do this is by getting online reviews from past clients.
These reviews can be posted on your website or on popular review sites such as Google, Yelp, and Zillow. When potential clients see that you have positive reviews from other people who have used your services, they’ll be more likely to contact you when they’re ready to buy or sell a home.
11. Don’t forget Other Search Engines
Although Google is the most popular search engine, there are other search engines that people use, such as Bing and Yahoo. While your SEO strategy should focus on Google, you shouldn’t ignore the other search engines. By optimizing your website for all of the major search engines, you’ll make sure that you don’t miss out on any potential leads.
12. Earn Featured Snippets For Real Estate Related Searches
A featured snippet is a short answer to a search query that appears at the top of SERPs. It’s designed to give users the information they’re looking for without them having to click through to a website.
If you want your real estate business to appear in featured snippets, then you need to create content that is optimized for this purpose. This means including the keyword you want to rank for in the title, as well as in the first sentence or two of your content.
You should also include a list format, as this is the most common type of featured snippet. For example, if you want to rank for the keyword “real estate SEO tips,” then you could create a blog post titled “10 Real Estate SEO Tips”.
Following these tips will help you stay competitive in the real estate niche and improve your chances of ranking high in SERPs. However, it’s important to remember that SEO is an ever-changing landscape, so it’s important to stay up-to-date with the latest trends and strategies.
5 Reasons Why SEO Is Important For Real Estate Agents
The internet is now the primary way that people search for properties, with 97% of users looking online. And out of the 97%, 51% usually find their property through the internet. This is undeniably a large portion of potential buyers that real estate agents are missing out on if they do not have a good SEO strategy. Below, we will discuss some of the reasons why you should invest in SEO
1. Increased Visibility
As we mentioned, the majority of home buyers search online when they are looking for properties. If your website is not ranking high in search engine results pages (SERPs), you are missing out on a lot of potential business. By investing in SEO, you can increase your visibility and get in front of your target audience.
SEO is a very cost-effective marketing strategy. Once you have optimized your website, you will continue to reap the benefits of increased traffic and visibility without having to pay for ongoing advertising.
3. Targeted Traffic
When people search for properties online, they are already interested in buying or renting. This means that if you can get your website in front of them, you are more likely to convert them into a lead. SEO allows you to target potential customers who are already interested in what you have to offer.
4. Increased ROI
Because SEO is so targeted and effective, it generally has a higher return on investment than other marketing strategies. If done correctly, your SEO campaign will result in more leads and, ultimately, more business.
5. Stay Ahead Of The Competition
If your competitors are not investing in SEO, this is an opportunity for you to get ahead. By ranking higher in SERPs, you can draw traffic away from your competition and increase your market share.
Need Help With Your SEO? Contact Us!
If you’re a real estate agent and need help with your real estate SEO, we’re here to help. Our team of real estate SEO experts will be able to help you create a customized SEO strategy that is tailored to your specific needs and goals.
We’ll also be able to provide you with ongoing support and guidance so that you can keep your website ranking high in SERPs. Contact us today to learn more about how we can help you grow your real estate business.