Is your website not getting the traffic and conversions you want? Are you looking for ways to improve search rankings and organic traffic to your site? If so, then this article is for you. In this blog post, we will discuss 11 different ways that can help boost your search engine optimization (SEO) and make it easier for people to find you on organic search results.
What Is SEO?
SEO is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find your website when they are searching for specific keywords or phrases related to your business or product. Many different factors go into determining how well a website ranks in search engines, but there are certain things you can do to improve your SEO and help give your site an edge over the competition.
11 Tips On How To Improve SEO Rankings
Below we discuss 11 ways to boost your site’s SEO:
Create High Quality Content
One of the most important things you can do to improve your SEO is creating good, unique content that will help give people a reason to visit your site and make it worth their while. Although there are different ways that you could go about doing this, such as writing reviews, creating infographics or videos, or even just sharing helpful tips with readers; one thing is for sure: if no one wants to read what you have created, then all your hard work won’t matter much in terms of search engines. So how does anyone get any traffic from Google? The way we see it, someone has two options when it comes to getting visitors from Google. You can either be high on the SERPs (search engine results pages) for a given set of keywords, or you can buy traffic through Google AdWords. Other methods such as link building and on-page optimization still work very well, but they’re becoming increasingly difficult to do effectively without some sort of automation.
Another important factor determining how well your website ranks in search engines is the use of keywords. When it comes to choosing the right ones, it’s essential to target those that are relevant to your business and its products or services. However, you also don’t want to go overboard with them, as this can actually hurt your SEO and cause your site to be penalized by Google. A good rule of thumb is to use around 20% of the total number of words on a page for keywords, although this can vary depending on the topic you are writing about.
One thing that can also help improve your SEO is making sure your website is easy to navigate. This means arranging everything in an easily accessible manner and using clear and concise titles for all pages and articles. People shouldn’t have to spend too much time trying to find what they are looking for on your website; if they do, then there’s a good chance they will go elsewhere. Optimize images When you upload images to your site, optimizing them for search engines is crucial. While this is not a massive issue with small images such as those used in ads or on the sidebar of your blog posts, sites that use large product pictures need to ensure these get properly indexed by Google and other search engines. The best way to do so is through image optimization services like ShortPixel, which will automatically resize all uploaded photos and optimize them for speedier loading times.
Take Advantage Of Social Media
Social networks have become increasingly popular over recent years; you can now find people from around the globe interacting together online thanks to platforms like Facebook, LinkedIn, Twitter, Instagram, etc. So how does this help improve your SEO? Well, one big reason why more people are using social media sites is that it’s easier for them to find and share content. This means if you post any quality articles or blog posts on your social media accounts, then more people are likely going to see these than those who visit your site directly. However, there’s also another important reason why this can help improve rankings: sharing links across multiple platforms helps create a wider distribution network around the web which makes it more likely Google will pick up your new content. So make sure you’re taking advantage of all opportunities with social media; use Facebook pages, Twitter feeds, and Pinterest boards when possible as they could prove very helpful in getting seen!
Optimize Your Videos
Another way that can be used effectively by businesses looking to increase their page rankings in Google is video marketing, be it through YouTube or by uploading them directly to your site. If you haven’t done so already, then now is a great time to start posting videos regularly and getting the most out of this opportunity; people like watching quality content relevant in nature and can help give users something new they weren’t expecting. To do so, though, make sure all of your videos are properly optimized for search engines such as Google. You might have trouble doing this if you’re using third-party software such as Vimeo. Still, there are ways around this – just ensure any metadata used within these records includes essential keywords related to whatever topics you covered during the video itself!
Track Your Website’s Traffic
One of the best ways to know how well you’re doing with search engine rankings is by tracking your website’s traffic levels. This can be done in several different ways, but one of the most popular methods is through Google Analytics which is free to use and provides a wide range of data on who is visiting your site, where they are coming from, and what pages they are looking at while there. By analyzing this information, you can start to see where you might need to make some changes or improvements to certain areas of your website; for example, if you notice that people aren’t spending much time on individual pages, then it could mean those pages need more work when it comes to optimizing them for search engines. Plus, being able to track progress is also an excellent way to see how well your various SEO methods are working and whether they’re effective or not.
Get Active On Social Media Sites
As already stated above, there’s no denying that more people are now using social media networks as part of their online activities these days; studies show that the average person spends 35% of their total time online every day interacting with other users through services such as Facebook, Twitter, etc. So if you want to get seen by search engines, then it makes sense for any business owners and marketers out there to take advantage of this trend; start recruiting influencers within your industry who could share new content found on your site across multiple platforms, including Pinterest, YouTube, and LinkedIn. This will help widen distribution channels around the web and could result in better search rankings over time.
Start Link Building
One of SEO’s most important – and often tricky – aspects is link building, or getting links from other websites to point back to your own pages. This is one of the main ways that Google and other search engines determine a website’s authority, so it’s essential that you start doing this as early on as possible if you want to see good results down the line. There are many different ways to go about acquiring links. Still, some of the best methods include guest posting on related blogs, participating in online discussions and forums, or even reaching out to webmasters directly with requests for links. Just make sure any content you publish (or links you request) is of high quality and relevant to those viewing it so that the right amount of highly targeted traffic will come in as a result. A good rule of thumb when it comes to link building is this: you’re more likely to get what you want if you don’t ask for things directly! Instead, try offering something first – whether through content or other means – then people are more likely to say yes. The key here, though, is making sure whatever offer(s) being made have value; make them too weak, and nobody will be interested but also make them too strong (by including hundreds of links), and Google’s algorithms might trip over themselves trying figure out where they all came from!
Optimize Your Website For Mobile
With an increasing number of people now using smartphones and other mobile devices to access the internet, it’s essential that your website is optimized for these platforms, too; after all, you don’t want to be missing out on any potential customers or leads just because they can’t view your site properly on their device. An excellent way to start optimizing your website for mobiles is by looking at what kind of traffic you’re currently getting from them and then making changes based on that information. For example, if most of your visitors are coming from mobile devices but the layout of your site isn’t very user-friendly on smaller screens, then consider changing the design or font size, so everything fits comfortably without having to scroll too much. Or, if you notice that most mobile users are using a specific kind of device (such as iPhones or Android phones), then consider placing more emphasis on content, products, and services relevant to them. One other important thing to remember when it comes to optimizing for mobiles is the fact that Google has recently released its new ‘Mobile-Friendly’ algorithm – which can punish websites that aren’t optimized for smaller screens. So unless your site already fits into this category, make sure you take action as soon as possible before it’s too late!
Increase Your Site’s Speed
The speed at which a website loads isn’t something many webmasters tend to invest time in improving; after all, we live in an age where fast internet connections are pretty common across most of the world. However, this is a mistake because slow website speeds not only annoy users but can also hurt your SEO rankings as well. There are many ways to improve your site’s speed, from optimizing images and videos to installing caching plugins and using a content delivery network (CDN). And if all else fails, then you could always consider moving to a faster web host – though be prepared to pay for the privilege! Google has been increasingly focusing on page load times in its search engine algorithms over the past few years, so it’s important that you do everything you can to make sure your website is as quick as possible. In addition, bear in mind that people are more likely to leave a website that takes more than a few seconds to load. So how do you know if your site is fast enough? If it takes more than three seconds for the page to load, then chances are you have some work ahead of you! And as I mentioned earlier, there are plenty of tools out there that can help speed up any slow websites (though bear in mind these might not necessarily be free). Of course, even though Google’s algorithms now take website speeds into account when ranking pages, SEO still isn’t just about getting high PageRank scores, so don’t worry too much about speeding things up unless this will bring tangible benefits or make a difference.
Stay Away From Black Hat SEO
While some SEO methods might still work, it’s important that you keep up to date with Google’s latest updates and don’t try any ‘black hat’ tactics. These include things like keyword stuffing your source code or using automated link builders, which can get websites penalized by the search engine giant (and possibly even banned for life). If this sounds a bit scary, then fear not because there are plenty of ways to improve website rankings organically without having to resort to such dubious practices; in fact, we’ve put together an entire article on how businesses can boost their organic ranking scores here. And while I’m sure you’ll agree that the tips discussed within could help anyone increase their site rank higher than before, they’re 100% white-hat and won’t get you in trouble with Google.
Bonus SEO Tips
Internal links are something many webmasters often overlook, yet it’s an essential aspect of SEO that can help boost your rankings. You see, Google wants to make sure that a website is accessible and easy-to-use for users; so when you link related pages on your site together (such as by using the exact keywords or phrases), then this makes it easier for search engine robots to crawl through your content more easily – helping improve ranking scores in the process.
Consider Using Image Alt Tags
If you have images on your page, don’t forget to use image alt tags. These are extremely useful because they allow people who visit from mobile devices (or those with visual impairments) access to all of the information contained within without loading up extra graphics. In addition, alt tags are also helpful for SEO because they allow you to include keywords and phrases, which can help improve your website’s ranking score. Just be sure to make the most of them by using relevant terms and avoid stuffing them with too many words, or it could hurt your site’s overall readability.
Make Use Of Meta Description Tags
Meta descriptions are another little-known but handy tool for improving website SEO. They work by allowing you to provide a brief, 150-character description of your page which will then be displayed in search engine results pages (SERPs). Meta tags are a great way to help people decide whether your content is relevant to their needs before they even click through to your website and can be the difference between someone clicking on your link or not. So make sure you take advantage of this valuable real estate by including keywords and phrases that accurately describe what your page is about.
Set Up A Google Search Console Account
If you don’t already have an account, then setting up a Google Search Console profile is essential for any website owner. Not only does the google search console monitor your site’s search engine ranking scores and highlight any issues that might be causing problems; but it also allows you to make the most of Webmaster Tools which will help optimize your site further (such as by letting you know if there are duplicate pages or those with broken links).
So there you have it, eleven different ways that you can improve your website’s search rankings and boost your rankings – both now and in the future! If you take some or all of these steps, then I guarantee you’ll see a noticeable difference not only in terms of traffic but also in terms of revenue. And if you’re ever stuck or need any help, then don’t hesitate to reach out to us here at priceless consulting; after all, that’s what we’re here for! SEO is constantly changing and evolving, so it’s vital that webmasters stay up to date with the latest trends and techniques if they want their websites to rank higher than before.