There are many types of marketing and in the constantly evolving digital marketplace, understanding the myriad strategies and tactics at a marketer’s disposal is akin to uncovering the masterplan of a labyrinth. Each turn presents a new opportunity for engagement,...
Do you know the difference of marketing vs advertising? Keep reading! In the labyrinth of digital business strategies, the paths of marketing vs advertising often converge, but the destinations can be starkly different. This comprehensive journey into the realms of...
How much do google ads cost and what are the alternatives? Keep reading! In a digital landscape where visibility can mean the difference between thriving and fading away, Google Ads (formerly Google AdWords) has emerged as one of the foremost platforms for businesses...
Google recently announced that they will shut down Websites made with Google Business Profiles (GBP). While the announcement has come as a shock to many, it’s important to understand the details of the transition. Google has set a deadline of March 1, 2024,...
Do people still use print advertising? In the digital age, it’s easy to think that print advertising is no longer relevant. After all, with the rise of social media and online advertising, why would anyone bother investing in print ads? But print advertising is...
As businesses try to reach and engage their target audience, they often use advertising vs marketing strategies. Although these two terms are commonly used interchangeably, they are not the same thing. Advertising and marketing have different purposes, methods, and...
