In case you haven’t noticed, the real estate market is hotter than a July 4th barbecue. And if you’re an experienced real estate agent who wants to stay ahead of the competition, it’s more important than ever to have a real estate lead generation system in place.
This blog post will list the 20 best real estate websites for lead generation. These websites have been known to help real estate businesses generate leads and create awesome lead generation strategies.
Why Is Lead Generation Important For Real Estate Agents?
Lead generation is important for agents because it helps find people who are interested in what you are selling and, eventually, turns them into paying customers.
20 Best Real Estate Websites for Lead Generation
There are many real estate lead generation websites that agents can use in finding potential customers and generating leads. Some of these firm are:
Zillow is one of the most popular lead generation websites in the world. This website allows agents to search for potential customers by location, interests, or home type. As a real estate agent, you can also use Zillow to find contact information for potential customers.
Realtor is the second largest online real estate lead generation website. This site supplies real estate brokers with a variety of lead generation and CRM solutions. Realtor.com has features like Connections Plus, which is a buyer lead gen service that sells leads from specific ZIP codes with the option to spend extra to gain access to exclusive leads in an area.
Also, the website possesses features like Local Expert and Advantage Brand, a feature that displays branding for listing agents on local search results and their dedicated pages.
Zurple is a sophisticated lead management system that takes leads and converts them into conversations. It helps you get the most out of your marketing money by focusing just on your local area, and it can even target certain sub-areas within individual zip codes.
Expired listings, pre-foreclosure homes, For Rent By Owners (FRBOs), and For Sale By Owners (FSBOs) are just a few of the non-mainstream leads available on REDX. It comes with an outgoing dialer and Vortex, a built-in lead management solution. A database, a cross-checking mechanism with the national Do Not Call (DNC) Registry, and the ability to segment leads by several filters, statuses, and tags are lead management capabilities.
Market Leader guarantees a certain amount of exclusive leads each month and never sells the same lead twice, so you won’t have to compete for the lead with another agent. Market Leader sells leads from websites like HouseValues.com, which attracts potential sellers looking to determine the value of their properties. Leads Direct, a pay-per-click advertising campaign targeted at people seeking home listings, is a second source.
Offrs has online home evaluation tools and predictions for potential home sellers to become leads and a built-in CRM to keep track of your new leads. The website is geared at sellers, and it aims to connect clients who are now looking to sell their property and those looking to sell soon with brokers who sign up for leads. It predicts who will become a selling lead using unique predictive analytics tools.
7. Zoho CRM
This website has a free trial and tracks opportunities throughout the sales cycle. The website includes an app, live assistance, and training, webinars, prospecting tools, lead monitoring, and the ability to track competitors. It might assist you in managing your lead pipeline once they arrive. Customers can reach out to customer service for assistance in getting set up and taking advantage of webinars and online training. The company provides a variety of support plan alternatives.
AgentLocator is a company specializing in real estate lead generation pipelines and brand-building tools for single agents, small brokerages, and teams. It is a CRM software that includes automated SMS messaging and VOIP call support. The website offers both templated and fully customized real estate websites that enable IDX/VOW feeds that take data from local Multiple Listing Services and branded and unbranded PPC advertising through Facebook, Instagram, and Google (MLS).
This real estate website includes functions such as automated round-robin lead distribution for agent groups, common resource libraries, and centralized reporting for managers on team conversion and response rates.
Its predictive CRM capabilities help match listings to probable buyers, track lead activity, and segment leads. It has location-targeted Google and Facebook ads, and the option to auto-import leads from Zillow or Realtor.com. It also has a sophisticated mobile app called NOW that allows team members to keep in touch with prospects and stay on top of follow-ups no matter where they are.
Users of this combined CRM and lead generation services platform may produce, nurture, and monitor leads, launch AI-powered advertising campaigns, and get predictive analytics and full performance and productivity metrics. It includes a Smart Dialer with a convenient click-to-call feature for lead outreach and IDX-powered features like Lead Capture — which provides information such as home valuation and mortgage calculators — and listing-to-lead matching to match potential buyers with the properties best suited to their interests. The software has a slew of third-party connectors, including the option to auto-import leads from sites like Zillow and Realtor.com, and its lead scoring function assesses the authenticity of potential contacts based on a variety of criteria.
Website creation, marketing automation, CRM and lead acquisition, and administration capabilities, including lead scoring, are all included in this integrated platform. Propertybase allows users to list, manage, and market properties from a single dashboard, allowing them to choose how and where listings are shown and combine data from numerous MLS sources into a single search.
Propertybase sends out automated notifications whenever a contact interacts with and opens an email and the ability to target follow-ups based on characteristics such as purchase timelines, property views, and documented searches. It has a lot of third-party connectors, like the ability to sync data from Google and Office 365, and it gives you quick access to performance forecast data and real-time analytics on things like marketing cost and contact volume projections.
12. Real Geeks
Real Geeks is primarily focused on establishing internet data exchange (IDX) websites and nurturing real estate leads they create, but it also provides CRM, property appraisal, and marketing services. The platform has a mobile and desktop version that can manage buyer and seller leads and the basics in lead generation tools, such as custom IDX website designs and Facebook marketing capabilities.
It includes advanced filtered lead searches, automated location of leads’ social media profiles, real-time surveys of leads’ website activity, agent activity tracking, and SMS auto-responses among lead management and reporting capabilities. It has lead segmentation capabilities and can send out targeted drip email marketing to specific market categories.
MarketingCloudFX, from WebFX, is a marketing automation software that includes LeadManagerFX and LeadNurtureFX. Together with MarketingCloudFX’s artificial intelligence and machine learning capabilities, it can assist you in nurturing more leads and bringing on more important clients.
Google My Business is one of the most effective ways to generate real estate leads and boost search engine optimization. You can create an online profile for your business that will appear in relevant search results using Google My Business. It’s a free website that gives users access to useful information such as your address, phone number, and business hours.
15. Follow Up Boss
Follow Up Boss is a lead generation company with extensive communication and lead management features. You can manage your pipeline, track prospects, qualify them, add notes to share with your team, and get a prioritized list of the most valuable leads to follow up with. Follow Up Boss also gives you a unique phone number to keep your client information separate from everyone else’s and contact them by phone, text, or email. It also works with over 30 additional products, including GSuite, Zapier, and Office365, and almost every significant listing lead source, including Zillow, Realtor.com, and Facebook Ads.
16. HubSpot CRM
HubSpot CRM is one of the most popular lead generation websites, with an unlimited number of users and data in the free version. While it was not designed with real estate professionals in mind, it has many useful features such as pipeline management, email templates, drip campaigns, SMS marketing, meeting scheduling, and third-party connectors. You may also use precise data to maximize your marketing activities with detailed statistics on individual contacts, sales activity, and productivity. You may examine traffic data that detail the prospect behaviors of leads generated by Facebook Ads vs. Google Ads, for example, so you can make informed decisions about how to allocate your advertising budget to maximize your ROI.
Salesforce is among the most popular and commonly used lead generation websites. Salesforce, a pioneer in cloud-based corporate workflow and document management, has helped define a CRM system. Salesforce’s broad range of functions and flexible customizability are ideal for streamlining real estate agents’ high-volume sales and marketing tasks.
18. Freshsales CRM
Freshsales is another real estate CRM software choice that caters to agents and brokerages searching for a cost-effective lead management solution. Freshsales comes in tiered options that enhance the suite’s variety of functionality as the firm expands. It’s a free product with a comprehensive set of core CRM functionalities.
Pipedrive is perfect for real estate businesses that rely on sales. Pipedrive allows agents and organizations to collect, store, and organize data from leads and long-term clients. More significantly, this platform’s visually-driven interface and customized automated tools assist agents in making sense of these massive, heterogeneous bits of data.
20. Wise Agent
The Wise Agent CRM platform is designed to be every agent’s go-to real estate lead management solution. This system was designed with real estate experts in mind, as evidenced by its layout.
Wise Agent has a solid customer support service available to assist their customers with their troubleshooting problems and its unique collection of features.
There are many great real estate websites for lead generation out there. The ones we have listed here are just a few of the most popular options available. Each has its own unique set of features and benefits that make it well-suited for real estate professionals. So, take some time to explore each of them and see which one is the best fit for your business.