In an ever-growing digital age, entrepreneurs continuously look for new and innovative ways to market their businesses. And today, one of the most effective methods of marketing is SMS/MMS marketing. This type of marketing is unique because it allows you to reach customers on a more personal level and allows you to tailor your marketing messages specifically to them.
SMS/MMS marketing is also an extremely effective way to boost sales and loyalty among your customer base. Studies have shown that SMS/MMS messages have a 98% open rate, which is significantly higher than the average open rate for email marketing (20%).
However, many small business entrepreneurs are unfamiliar with using SMS/MMS for marketing purposes. The good news is that it’s quite simple and easy to start, especially with software.
In this article, we will discuss the importance of SMS/MMS for marketing and explain how to use text message marketing services like SimpleTexting to get the most out of your SMS/MMS campaigns.
What Is SMS/MMS Marketing?
Before we dive into the basics of Simpletexting, let’s first explain what SMS/MMS marketing is. SMS stands for Short Message Service, and MMS stands for Multimedia Messaging Service. Both types of text messaging allow you to send text messages with pictures, videos, or other media attachments.
SMS marketing is also defined as a type of permission-based marketing that allows you to send text messages to customers or prospects who have opted-in to receive your messages. The opt-in can happen in various ways, such as providing their phone number on a sign-up form on your website or during a point-of-sale transaction.
Once you have a list of opt-in contacts, you can send them SMS messages with coupon codes, special offers, or even general information about your business. The key to SMS marketing is to ensure that your messages are interesting and engaging so that people will want to read them.
MMS marketing is similar to SMS marketing, except that it allows you to send multimedia messages that include photos, videos, or other media attachments. MMS messages are an excellent way to grab attention and add a personal touch to your marketing messages. MMS also improves SMS marketing campaigns by allowing you to send more engaging and interactive messages.
What Is SimpleTexting?
SimpleTexting is an all-in-one web-based platform that provides a one on one customer service and mass text message campaigns. The company makes it easy for small businesses to send SMS marketing campaigns and take advantage of the power of mobile marketing.
SimpleTexting offers a user-friendly interface that allows businesses to send impactful text messages without worry. The software also includes several features that make it easy to manage your SMS marketing campaigns, such as the ability to track delivery rates, open rates, and click-through rates.
SimpleTexting entered the marketing industry in 2010 and has since become one of the most popular SMS marketing platforms among small businesses. SimpleTexting is located at Purdy Avenue, Miami Beach, Florida, and serves customers worldwide.
SimpleTexting offers a wide range of features and tools that make it essential for small businesses. The software includes everything you need to get started with SMS marketing, such as:
SimpleTexting allows organizations to text in real-time with a toll-free or local number. The 2-way messaging feature is an excellent way to stay in touch with your customers and provide them with the information they need when they need it.
The 2-way messaging feature is also excellent for building relationships and engaging with your clients and creating a more personal connection with them.
SimpleTexting also offers automated messages, which are an excellent way to stay in touch with your customers without having to send each message manually. Automated messages are also a perfect way to scale your SMS marketing campaigns and reach more people with less effort.
SimpleTexting’s mass texting feature allows businesses to send one text message to multiple people simultaneously. The mass texting feature is an excellent way to reach a large number of people with your marketing messages. The mass texting feature is also an excellent way to save time and effort when sending SMS messages.
SimpleTexting’s autoresponder feature allows businesses to automatically send text messages to customers who opt-in to receive your messages. The autoresponder feature is an excellent way to keep your customers updated on your latest offers, product releases, or other newsworthy items.
The autoresponder feature can also help users create drip campaigns by automating one or more messages to be sent anytime after a sign-up.
The SimpleTexting custom fields feature allows small businesses to collect and store customer information, such as names, phone numbers, and email addresses. The custom fields feature is an excellent way to manage customer data and send personalized text message campaigns with dynamic content.
SimpleTexting can track who links are shared with and how many times they are clicked. The link tracking feature is an excellent way to measure the success of your SMS marketing campaigns and track which messages are resonating well with your audience.
The link tracking feature can also help businesses understand where their customers are coming from and what type of content they are interested in.
The SimpleTexting extended messaging feature allows businesses to send text messages that are up to 306 characters long (Much longer than the regular 160 characters). The extended messaging feature is an excellent way to send longer, more in-depth text messages without worrying about the message being cut off.
The extended messaging feature can also help businesses save money by sending fewer text messages.
Text To Win
This SimpleTexting feature allows you to grow your list by hosting contests or sweepstakes that customers can send a text to enter. The text-to-win feature is an excellent way to increase engagement with your customers and grow your list quickly. The text-to-win feature can also help businesses generate leads or sales by offering relevant prizes for their products or services.
You can connect SimpleTexting with other apps and platforms, including Salesforce, HubSpot, MailChimp, Zendesk, Zapier, etc. The integrations allow businesses to automate their SMS marketing campaigns and save time by managing all of their customer data in one place.
Text To Vote
Also, SimpleTexting comes with a text-to-vote feature that enables users to gather valuable feedback from customers by sending surveys and polls via text to your subscriber list.
Finally, businesses can use SimpleTexting’s SMS API to create custom text messaging applications or integrate them with their existing software. The SMS API is an excellent way for businesses to extend the functionality of their text messaging campaigns and automate their customer interactions.
These features are just a few of the many reasons why SMS/MMS marketing is so essential for businesses. The ability to reach a large number of people with one text, save time by automation, track engagement, and gather feedback are all invaluable for businesses.
Benefits Of Using SimpleTexting For SMS Marketing
There are many benefits of using SimpleTexting for SMS marketing. They offer a wide variety of features that are essential for businesses, including:
Reach More People
SimpleTexting allows businesses to reach more people with their marketing campaigns by sending text messages to their customers’ mobile phones. The ability to reach a large number of people with one text is an excellent way to increase engagement and sales.
With SimpleTexting, businesses can also send text messages to landlines, which is an excellent way to reach a larger audience.
You can also save a lot of time with the SimpleTexting integrations allow businesses to automate their text messaging campaigns so that they can focus on other aspects of their business. The SMS API also allows businesses to automate their customer interactions.
With SimpleTexting, you can also send personalized messages to your subscribers. The ability to segment your list and send targeted messages is essential for businesses because it allows you to improve your customer relationships. The text-to-vote feature will also enable businesses to gather customer feedback so they can improve their products or services.
You can track the results of your text messaging campaigns with SimpleTexting. The reporting feature allows businesses to see how many people opened and clicked on the links in their text messages. The reporting feature will enable businesses to see how many people unsubscribed from their list.
SimpleTexting Pricing Plans
SimpleTexting offers a free plan for businesses that includes all of the essential features. The paid plans start at $29 per month. They include additional features like extended messaging, unlimited keywords, link tracking, and reporting. Sign up now.
Note: You can also contact SimpleTexting for a custom plan.
It is safe to say that SMS/MMS marketing is essential for businesses. The ability to reach a large number of people with one text, save time by automation, track engagement, and gather feedback are all invaluable for businesses. Also, having software like SimpleTexting that allows businesses to easily create and manage their text messaging campaigns makes SMS/MMS marketing even more valuable for businesses.
Need High-Quality Marketing Services?
If you need high-quality marketing services, Priceless Consulting LLC is here to help. We offer a wide range of marketing services that are designed to help businesses grow and succeed. Our services include website marketing, web development, search engine optimization, and more. Contact us today to learn more about our services and how we can help your business grow.