Over half of all internet websites use WordPress as a preferred content management system. This number is expected to increase by 10% year-on-year, making WordPress the fastest-growing content management system worldwide.
Given the surging popularity of WordPress, it’s no surprise that there is a high demand for experienced and knowledgeable WordPress developers.
This article will provide a quick overview of WordPress, the benefits of having a WordPress website, and insights into why working with an experienced WordPress developer in Washington, DC, can help take your business to the next level.
An Overview Of WordPress
WordPress is a popular open-source content management system (CMS) that enables businesses and individuals to create website content and host it online easily. Being open-source, WordPress offers access to a vast library of plugins and themes, allowing users to customize their websites’ appearance and functionality easily.
WordPress is also incredibly user-friendly, making it easy for businesses and individuals of all technical backgrounds to quickly create an attractive digital presence. The well-known content management system provides businesses with a range of features and functionalities to choose from.
These features range from e-commerce capabilities to web security, catering to all forms of businesses, whether small online shops, independent affiliate websites or even bigger government agencies, for instance, the Maryland National Capital Park and Planning Commission.
WordPress Website Development
WordPress website development is a process that involves creating and setting up a WordPress website from the ground up. This involves selecting a domain name, hosting, installing WordPress, and customizing themes, plugins, designs, and other features to make the website unique.
Although WordPress offers custom themes and templates to make website development more accessible to users, it is still important to work with experienced WordPress developers that understand how the platform works and can optimize the website for search engine visibility.
With professional WordPress website development, you can have a front-end web developer creating custom designs to allow for an interface unique to your brand and business and a back-end developer providing the technical implementation of website features and plugins.
Benefits Of A WordPress Website
WordPress websites offer numerous benefits, and here are some of the most notable benefits that come with using WordPress:
Ease Of Use
WordPress has an easy-to-use, intuitive interface that requires minimal technical knowledge, which one can learn quickly. It offers a wide range of themes and plugins which you can use to customize the design and functionality of your website without writing any code.
In addition, WordPress allows you to use HTML and CSS further to tweak the look and feel of your site, making it easy for anyone to make their website look unique without having any coding experience.
The user-friendly nature of WordPress also makes it easier for people to manage their websites daily. The admin dashboard provides users with an overview of all the features available on their site, making it easier for them to keep track of changes, manage content, check analytics, etc., all from one place.
Additionally, editing posts or pages on WordPress is simple; users only need to click a few buttons to access the content editor, where they can easily add or remove text, images, videos, etc.
Flexible & Scalable
WordPress is incredibly flexible and scalable, allowing users to adjust the platform to meet their specific needs easily. WordPress websites can be customized with themes and plugins designed to extend a website’s functionality and create new features tailor-made for a business’s exact requirements.
WordPress websites can grow with a business; they can be easily scaled up without any technical knowledge or expertise required. This means businesses can stay ahead in the digital age by having a website that offers more features and functions than ever before.
Furthermore, WordPress websites are faster and more reliable than other platforms due to their efficient coding structure.
Finally, WordPress is highly adaptable and can be used for everything from simple informational websites to complex ecommerce stores.
WordPress provides several SEO benefits such as easy-to-follow URLs, comprehensive Meta descriptions options, targeted optimization of images & videos (for SEO purposes), support for Structured Data Markup (which Google uses to crawl websites better), and many more advanced SEO features making it easier for businesses to get discovered on search engine result pages (SERPs).
By leveraging these tools on top of creating high-quality content regularly, businesses have a greater chance of ranking higher on SERPs and driving higher amounts of organic traffic to their sites.
In addition to being flexible and scalable, WordPress is secure; it offers robust security measures like two-factor authentication, password protection, daily backups, and automated updates, which help keep malicious actors at bay.
Moreover, the platform has been built on open-source technology, allowing developers worldwide to contribute regularly with bug fixes and updates to ensure the highest levels of security.
Additionally, WordPress websites come with encrypted data storing capabilities and reCAPTCHA integration which helps protect your customers’ online data from potential hackers or malware threats.
Why Hire A WordPress Developer?
While WordPress does offer custom themes and templates that make website development more accessible for novice developers, it’s still important for businesses and digital marketers to work with experienced WordPress developers who have completed several website development projects on WordPress and who understand how the platform works and can extend functionality beyond the basic features.
Here are 5 reasons why you need a website developer for your business:
Search Engine Optimization
WordPress developers can help with search engine optimization (SEO) to improve the visibility of websites. They can create optimized titles, meta descriptions, and URLs that are user-friendly and descriptive of the content on the page.
They can also ensure that all HTML elements are properly structured and include headings, subheadings, lists, images, etc., which helps to make sure pages are more easily crawlable by search engine bots.
Furthermore, WordPress developers can use plugins such as Yoast SEO or All-in-One SEO Pack to optimize website performance and boost organic traffic. These plugins allow users to track keyword rankings and generate sitemaps, making it easier for search engine spiders to crawl your website effectively.
In addition, WordPress developers can take advantage of Google Analytics to gain insight into how users interact with websites. They can also use advanced tracking codes or snippets within web pages to measure website performance and make adjustments where necessary. This helps digital marketers identify areas for improvement to maximize organic traffic and increase conversion rates.
WordPress developers are highly skilled in creating and customizing visually appealing and optimized websites for mobile devices. They understand the importance of website responsiveness and use advanced coding techniques to ensure that webpages render correctly on different digital platforms.
By utilizing responsive web design, WordPress developers can create a single website that automatically adjusts its layout and content depending on the device used. This creates a better user experience, as users can access your site from any device without installing additional software or plugins.
In addition, WordPress developers know how to prioritize page loading speed, which is essential for providing an optimal user experience across multiple digital platforms. They use tools such as Google PageSpeed Insights or Pingdom Website Speed Test to analyze page load times and identify areas for improvement if necessary.
Moreover, WordPress developers know cross-browser compatibility testing, ensuring that websites render correctly across different browsers such as Chrome, Firefox, Safari, Internet Explorer, etc. They use automated testing tools such as Sauce Labs or BrowserStack which allow them to quickly test websites across multiple digital platforms to spot potential issues before launching a website live.
Finally, they have the technical expertise required to integrate third-party APIs into existing websites while ensuring they continue working seamlessly even after making changes or updates.
Security And Protection
Every seasoned WordPress developer is well-experienced in security and digital protection. They know how to properly configure the WordPress platform to secure websites from hackers, malware, and other malicious threats.
This includes setting up a secure password policy, running regular scans for potential vulnerabilities, and ensuring that all plugins and themes are updated with the most recent security patches. Furthermore, they understand the importance of removing unnecessary elements from websites, such as media files or unused HTML code, to reduce a website’s attack surface area.
In addition, WordPress developers can implement measures such as two-factor authentication, which adds an extra layer of security when logging into a website. This helps prevent unauthorized login attempts by requiring users to provide two pieces of information before being granted access.
Similarly, they have the knowledge required to set up firewalls that block malicious IP addresses from attacking websites while allowing legitimate traffic through.
Moreover, WordPress developers are familiar with web application security best practices related to user authentication and authorization privileges.
For example, they know how important it is to limit user roles and permissions according to their level of access within certain website areas. In addition, they understand how important it is to develop ongoing reports about user activity on websites to detect anomalous behavior which could indicate malicious intent or attempted data breaches.
Custom Themes & Plugins
WordPress developers are experts in custom themes and plugins. They can create unique designs and features that match their client’s needs and preferences. Furthermore, they understand how to customize existing WordPress themes and plugins to look and function exactly the way their clients want.
For instance, WordPress developers know how to modify code within a theme file to be compatible with the latest version of WordPress. This helps ensure that websites remain updated with the latest security patches and any new features released by the platform.
Additionally, they are adept at creating or modifying plugins to meet specific requirements, such as adding extra fields to contact forms or integrating payment methods into an ecommerce website.
Moreover, WordPress developers are familiar with web accessibility standards, ensuring people with disabilities can access digital content. They use Website Accessibility Checkers such as Wave or AChecker to identify areas where digital content needs improvement to accommodate users with disabilities better.
Similarly, they understand how important it is for digital content to be mobile-friendly since more than half of all web traffic comes from mobile devices. They use tools such as Google’s Mobile-Friendly Test to analyze whether digital content is optimized for mobile devices.
WordPress developers are well-versed in customizing eCommerce stores. They offer various services to help business owners create an online store that meets their needs and supports digital marketing efforts.
One of the most important aspects of setting up an eCommerce store is configuring a secure payment gateway. WordPress developers have experience with the most popular payment gateways, such as Stripe, PayPal, and Square, so they can quickly and efficiently set up digital forms for customers to make transactions.
Additionally, they know how to use 3rd party plugins such as WooCommerce or Shopify to integrate digital payment forms into existing websites fully. This makes it easy for customers to purchase products directly from a website without leaving the page.
With an experienced WordPress web developer onboard your project team, you can sit back and let them bring your ideas to fruition as they are trained to do a good job and successfully manage client relationships. Plus, they can also utilize google analytics to develop ongoing reports on your website performance metrics so you can track progress over time.
The Best WordPress Developer In Washington, DC
The best WordPress developers in Washington, DC, have the experience and expertise to make any web development project a success. Their remote teams operate worldwide, and they understand how to leverage their organization’s strengths to provide high-quality web development solutions that meet their customer’s needs.
They specialize in creating high-performance websites with quick loading times and optimized functional designs for desktop, mobile, and tablet devices. Whether you’re looking for a custom website design or need help developing an eCommerce store, WordPress developers can accommodate your digital content needs.
In addition to creating visually appealing web designs, they are also well-versed in search engine optimization (SEO) techniques which help improve a website’s visibility on web search results.
Priceless Consulting LLC does all these and more, which is why we are one of the best WordPress developers in Washington, DC. Whether you want to create, design, develop or build a search-engine-optimized WordPress website, we have got you covered. Contact us today to get started.