What Are Website Headings Anyways?

Headings (<h1>, <h2>, <h3>, etc.) are essential for structuring your website’s content and helping search engines and users understand the hierarchy of information on a page. Here's a breakdown of how to use them effectively:

General Guidelines for Heading Tags

1. One <h1> per Page
   • The <h1> tag is the main heading of your page, representing its primary topic.
   • It should include your most important keyword and describe the content of the page clearly.
   • Example for a homepage:

     <h1>Holding Your Feet to the Fire - Accountability Coaching</h1>
     

2. Use <h2> for Major Sections
   • <h2> tags are for subheadings that define key sections under the main topic introduced by the <h1>.
   • Think of these as “chapter titles” within the larger context of your page.
   • Example for an accountability coaching page:

     <h2>Why Accountability Coaching Works</h2>
     <h2>Our Proven Process</h2>
     <h2>Meet Your Coach</h2>
     

3. Use <h3> for Subsections of <h2>
   • <h3> tags further break down the content under <h2> sections.
   • These are like “subheadings within chapters.”
   • Example:

     <h2>Why Accountability Coaching Works</h2>
     <h3>Improve Productivity</h3>
     <h3>Stay on Track with Your Goals</h3>
     

4. Use <h4>, <h5>, and <h6> for Deeper Levels
   • These tags are rarely needed unless your content is highly detailed.
   • Use them to further divide content under <h3> subsections.

Best Practices

• Keep Headings Hierarchical:
  Headings should follow a logical order. For example, don’t jump from <h1> to <h4>—each level should flow naturally.
• Avoid Using Headings for Styling:
  Use headings to structure content, not just for visual appearance. Use CSS to control font size and styling.
  Example of incorrect use:

  <h2 style="font-size:12px;">This is a small heading</h2>
  

  Instead, use CSS:

  <h2 class="small-heading">This is a small heading</h2>
  

• Include Keywords Where Relevant:
  Headings should naturally include important keywords but remain user-friendly. Avoid keyword stuffing.
• Be Descriptive:
  Each heading should give readers a clear idea of the content they’re about to read.

SEO and Accessibility

• SEO Benefits:
  Search engines use headings to understand your page's structure and determine its relevance for specific keywords. Well-structured headings improve your ranking potential.
• Accessibility:
  Screen readers rely on heading structure to help visually impaired users navigate your content. A clear hierarchy ensures a better user experience.

Example Structure

Here’s an example of a well-structured page about accountability coaching:

<h1>Holding Your Feet to the Fire - Accountability Coaching</h1>

<h2>What is Accountability Coaching?</h2>
<p>Content about what accountability coaching entails...</p>

<h2>How Accountability Coaching Can Help You</h2>
<h3>Improve Your Focus</h3>
<p>Details about improving focus...</p>
<h3>Achieve Your Goals Faster</h3>
<p>Details about achieving goals...</p>

<h2>Our Accountability Coaching Process</h2>
<h3>Step 1: Initial Consultation</h3>
<p>Details about the first step...</p>
<h3>Step 2: Regular Check-Ins</h3>
<p>Details about the second step...</p>

This structure is logical, user-friendly, and optimized for search engines! Let me know if you'd like specific advice for your site.