You’re always on the lookout for ways to take your business to the next level, but perhaps you’ve not thought about web-based projects. Most people spend a great deal of time on the internet these days (a projected 6 billion people, according to Cybersecurity Ventures), and you should be reaching out to them.
A Spectacular Website
Your first step in increasing your web presence is to make sure your website is spectacular. It should be clear and easy to access but also interesting and attractive. Be sure that you have all your contact information and any ordering information where potential customers can see them. You may even consider adding online ordering and payment and increasing your security to give your customers peace of mind. In terms of design, choose colors that won’t overwhelm viewers. Make text large enough for readability, and put your logo at the very top.
Purely Branded points out that it’s also a good idea to make your website “sticky” – that is, making it alluring enough and feature-rich to keep visitors on your site for as long as possible. Plus, you’ll want to give them a reason to return, whether that’s to get updates on products or service offerings, promotional discounts, or an engaging blog to read.
If you want an attractive and user-friendly website, it’s best to hire reputable professionals. The experts at Priceless Consulting can build your business a beautiful site and offer SEO services and 24/7 support!
Stunning Social Media
Social media updates might be a bit lower on your to-do list, but they shouldn’t be. Your customers use social media all the time, and seeing new posts from you keeps your company fresh in their minds. Social media posts for your business should be interesting. Include promotions, sales, and coupons. Provide fun facts about your business’ history and the products or services you provide. You should be posting at least every week, so brainstorm a list of possible posts, and get busy.
A Mobile App
You’ve probably noticed that people have their phones and mobile devices in their hands all the time these days. So put your business on those phones and devices by creating a mobile app. It might offer convenient purchase or scheduling options, tracking of purchases, account access, and more. Your customers will appreciate the convenience, and you might increase your sales.
An Email Newsletter
Do you send out an email newsletter? If you don’t, you should. Putting your company’s name and news in your customers’ inbox every month is a great way to stay connected to them. You could send your newsletter as a PDF attachment or put an abbreviated form in the body of the email and provide links to longer articles. Make sure your customers open your newsletter by mentioning a special promotion in the subject line and increase the readability of your newsletters by writing human interest pieces about your employees, sharing humorous happenings, or providing helpful tips and tricks.
A Few Other Considerations, Including Forming An LLC
If you need help with these web-based projects, don’t hesitate to hire a graphic designer or web designer. Be sure to communicate well and share all necessary documents or images.
Finally, as your business continues to grow, you might consider structuring it as a limited liability company (LLC) to give yourself some tax benefits, flexibility, and limited personal liability. Make sure, though, that you know how to start an LLC in your state. Hiring a formation service can be more cost-effective than hiring an attorney for an LLC formation.
A Web-Based Business
You can make your company a web-based business by embracing some of these ideas, from setting up an alluring website, staying on top of social media, developing a mobile app, and forming an LLC. You will likely increase your customer base and your profits.