Digital marketing is an important marketing strategy in the 21st century digitized economy as they enable companies to promote their products or services, build customer relationships, increase brand awareness, and generate leads. Recently, Forbes listed digital marketing as one of the top in-demand skills in 2023.
Digital marketing can include email campaigns, search engine optimization (SEO), social media campaigns, website design and development, content marketing, and many other forms of online advertising.
Digital marketing certifications demonstrate your knowledge and understanding of digital marketing practices. They can also help you get hired faster and increase your salary potential. Additionally, having a certification means you’ll have access to the latest industry information and innovative strategies that could give you a competitive edge.
Ultimately, marketing certifications can open up new professional opportunities and put you on the fast track to success! This blog highlights the top digital marketing certifications to take your career to the next level in 2023.
10 Digital Marketing Certifications For 2023
The influx of individuals into digital marketing has made it pertinent for digital marketers to get a digital marketing certification to make them stand out in the crowd as online marketing-certified professionals. Here are 10 digital marketing certifications to help you do just that.
Google Ads Certification
Becoming certified in Google Ads is an important step for anyone looking to boost their digital marketing career. This certification program provides comprehensive instruction on the various components of Google Ads and how to use them effectively.
You will learn how to create and manage campaigns, design targeted ads, track performance metrics, optimize campaigns for better results, and more. Additionally, you will gain insights into the latest features and strategies available in the platform and understand best practices regarding account optimization and budgeting.
You’ll also be able to assess the performance of campaigns quickly and accurately due to having a deeper understanding of the platform’s metrics. Google Ads certification also brings your company closer to being a Google Partner.
HubSpot Inbound Marketing Certification
The HubSpot Inbound Marketing Certification is a free inbound marketing certification offered by the HubSpot Academy. It certifies candidates in the various aspects of inbound marketing, providing them with the knowledge and skills to help their organization grow, attract more leads, close more sales, and improve customer satisfaction.
The certification program consists of several modules that cover social media marketing, content creation and promotion, email marketing and automation, conversion optimization, website optimization, creating lead generation funnels, data analysis and insights, marketing automation, and artificial intelligence.
In addition to the valuable knowledge you will gain from taking the coursework, completing the certification also unlocks exclusive resources, such as free access to HubSpot Academy’s library of online courses and webinars on all aspects of digital marketing.
The American Marketing Association (AMA) Digital Marketing Certification
The American Marketing Association (AMA) Digital Marketing Certification is a sought-after qualification in the digital marketing industry. In partnership with the Digital Marketing Institute, AMA offers two digital marketing certifications for the price of one—Professional Certified Marketer (PCM) in Digital Marketing and Certified Digital Marketing Professional.
It recognizes individuals as authorities in social media, digital advertising, SEO, email campaigns, and more. As one of the most comprehensive digital marketing certification courses, it provides in-depth training and knowledge to professionals looking to succeed in the ever-changing digital marketing landscape.
The AMA’s certification program allows professionals to understand content marketing and content creation strategies. Professionals will explore social media marketing, search engine optimization (SEO), Paid search using Google Ads, email campaigns and marketing, website optimization, google analytics, and other aspects of digital marketing.
After completing the courses within this certification program, candidates will be able to demonstrate their proficiency in key areas, including data analysis and interpretation, social media management and marketing tactics, online advertising principles and metrics, customer relationship management principles, and much more.
Hootsuite Social Media Marketing Certification
The Hootsuite Social Media Marketing Certification is excellent for social media marketing as it provides individuals with the skills and knowledge needed to build a social media presence and grow followers.
The certification covers key social media topics such as social listening, customer engagement, content creation & optimization, social analytics & performance metrics, paid social campaigns, influencer marketing tactics, and more.
With its comprehensive social media marketing strategies coverage, this certification is ideal for digital marketers who want to gain an edge in the social media space.
SEO Training Certification Course By HubSpot
SEO (Search Engine Optimization) is a crucial component of digital marketing. This program will teach you how to optimize websites for search engines, assess website performance and usability, identify key performance indicators, and implement optimization strategies. It also covers social media optimization, local SEO, and content marketing.
The SEO training course covers:
- SEO basics
- On-page and technical SEO
- Keyword research for SEO
- Link Building for SEO
- Optimizing your website for rich results
- SEO reporting
The courses are taught by experienced professionals who have deep knowledge of the subject matter and can provide valuable insights into maximizing your website’s online visibility. With this certification, you can better understand the fundamentals of SEO and be well-prepared to tackle more complex projects in the future.
By becoming certified in SEO best practices, you can ensure your online presence is found and optimized to reach potential customers.
Content Marketing Institute Master Class Certification
Content Marketing Institute Master Class Certification is a comprehensive program offering digital marketing professionals the opportunity to gain expertise in the field of content marketing and develop their ability to craft compelling stories that engage customers and drive business results.
The masterclass helps brands and agencies hone skills to optimize content marketing strategies, and the focus areas include:
- Increasing brand recognition
- enhancing trust and credibility
- the audience, lead, and subscriber nurturing
- generating sales and demand
- strengthening brand loyalty
- promoting new products
This certification is ideal for those seeking to become more effective content marketers and effectively use data to inform decisions. Participants learn how to create and implement a successful content marketing strategy, develop compelling stories that resonate with their target audience, and measure the performance of their efforts.
OMCP Digital Marketing Certification
The OMCP digital marketing certification is the industry-recognized standard for digital marketing professionals. This certification is ideal for those looking to establish their expertise in today’s ever-changing digital landscape and stay ahead of the competition.
To become an OMCP-certified professional, a candidate must pass the required exams and have at least 5000 hours of experience, or 2000 hours of experience, plus a post-secondary marketing degree, or 1000 hours of experience plus successful completion of an approved digital marketing course within six months of the application.
The OMCP exams cover the following areas:
- Content marketing
- Conversion rate optimization
- Email marketing
- Mobile Marketing
- Paid search (PPC)
- Search engine optimization (SEO)
- Social media marketing
- Digital Analytics
The OMCP has approved courses to prepare candidates for their exams. These courses cover the basic areas of the exam and provide comprehensive training in utilizing various digital marketing tactics. Upon completing all requirements, candidates can become OMCP-certified professionals and benefit from increased career opportunities and recognition.
Facebook/Meta Blue Print Certification
The Facebook Blueprint Certification, now Meta blueprint certification, is a comprehensive program designed for entry-level marketers, including job seekers and students.
With this certification, social media professionals will gain an in-depth knowledge of how to market with Meta technologies, establish a platform presence on Facebook, Instagram, WhatsApp for business, and Messenger, and how to use Meta Business Suite.
Individuals will also learn the fundamentals of advertising and how to create and manage Ads. Individuals will also learn how to create effective conversion tracking systems for measuring campaigns’ ROI, leverage analytics insights to improve their approach to digital advertising and analyze and report campaign results using key metrics.
By mastering the skills taught through this certification program, social media professionals can effectively create high-performing ad campaigns that generate desired outcomes with minimal effort required by advertisers.
Additionally, this certification provides credibility as it verifies that digital marketing professionals deeply understand the digital marketing tools that Meta offers. This is especially beneficial for digital marketers who want to stand out from their peers in the job market or those looking to take on new roles within social media marketing teams.
Facebook also offers additional courses related to Facebook advertising, such as courses covering Instagram Ads Manager or Audience Network Ads Manager.
Google Analytics IQ Certification
Google Analytics IQ Certification is a comprehensive course designed to equip social media marketers and digital advertisers with the knowledge and skills necessary to measure website performance, analyze user behavior, assess marketing campaigns, and optimize their online presence.
Before taking the exam, candidates are advised to go through the comprehensive beginners and advanced courses based on their skill level. The course focuses on topics such as setting up web analytics programs, configuring Google Analytics tracking codes, understanding reports, analyzing data, interpreting data insights to uncover actionable items, and leveraging the Google Analytics 360 Suite for enterprise businesses.
Through this program, digital marketing professionals will understand how to effectively use the Google Analytics platform for performance measurement and optimization purposes. This certification will provide social media professionals with the tools they need to develop accurate tracking systems that provide valuable insights into website performance.
Through hands-on practice, digital marketing professionals will become experts in using all of the features within the Google Analytics platform—including site content analysis, custom reporting, segmentation, conversion metrics (e.g., e-commerce), attribution modeling, and more—to gain maximum value from their website analytics data.
The certification also covers advanced topics such as optimizing search engine result pages (SERPs) by applying SEO principles and utilizing social media signals for better visibility. Furthermore, social media professionals can learn how to create powerful dashboards within Google Data Studio or Tableau to present key metrics in an easily digestible format that allows stakeholders at all levels of an organization to understand performance trends and make informed decisions moving forward quickly.
By mastering these skills, social media marketers can become indispensable assets within their organization, providing measurable value through accurate performance measurements combined with actionable insights derived from the results. This will allow them to monetize website traffic more effectively while increasing ROI on investments made into digital marketing channels.
This certification is highly recommended for anyone interested in taking their social media marketing career to the next level by gaining proficiency in one of today’s most powerful digital analytics platforms—Google.
UC Berkeley Extension Certificate Program in Marketing
The UC Berkeley Extension Certificate Program in Marketing provides a comprehensive foundation in digital marketing principles and practices.
The program is designed to give students the knowledge and skills needed to effectively build a digital marketing strategy, manage online marketing campaigns and measure the effectiveness of their efforts. It also covers important customer segmentation, content creation, design, measurement, and optimization topics.
During this program, students will understand traditional and new-age marketing strategies, gain insights into customer behavior, learn how to utilize data for effective decision-making, and develop a working knowledge of web analytics tools.
Upon successfully completing the program, participants can earn their UC Berkeley Extension Certificate in Marketing, demonstrating their commitment to personal growth and professional development.
The aforementioned digital marketing certificate programs offer digital marketing professionals an opportunity to comprehensively understand today’s ever-changing landscape and stay ahead of the curve.
With these courses and certifications, marketers can demonstrate their expertise in google analytics, content marketing, search engine optimization (SEO), paid search (PPC), and social media marketing.
They can also become proficient in utilizing web analytics tools for better visibility and performance measurement and create powerful dashboards that present key metrics in an easily digestible format.
The decision between which certification to pursue will ultimately depend on individual needs. However, each certification will provide an opportunity for you to become a master of today’s digital landscape and create an unbeatable presence in the online world.
Digital marketing is very important in today’s business world, and it starts with your online presence. Priceless Consulting offers web development, web analysis, website support, online marketing, and SEO services to help you move your digital marketing strategies to the next level and achieve your marketing goals. Contact us today to get started!